Olive groves on green meadow in front of misty hilly landscape in the background

Frosch for a feel-good home

Our ecological products follow the guiding principle: Gentle on people, animals and the environment.

Frosch for a feel-good home

Our ecological products follow the guiding principle: Gentle on people, animals and the environment.

Frosch for a feel-good home

Our ecological products follow the guiding principle: Gentle on people, animals and the environment.

Our Frosch Products

Baby

Less is more – and only the best is good enough

Body Care

Because feeling good starts with the skin

Quality is the best sustainability

We are delighted to announce that the Frosch brand has been recognised as the Price-Performance Winner 2025 in the detergents and cleaning products category!

Frosch offers high quality at reasonable prices and regularly achieves excellent results in Stiftung Warentest, which confirms the outstanding quality of our products. As a pioneer of the circular economy, we attach particular importance to innovations in the area of sustainability.

For the representative ranking, YouGov surveyed over 900,000 consumers in the period from December 2023 to November 2024 in cooperation with Handelsblatt.

We would like to thank you for the award and the appreciation of our commitment to quality and ecology!

To the press release

Holistically

The circular economy

The prinicple of circular economy is taken to heart during the development of Frosch products – from the initial idea through production, right up to the time they land on the shelf. The majority of the ingredients used in the formulations are plant-based. Frosch packaging is consistently developed in accordance with the “Design for Recycling” principle.

The 100% ones. Our fabric softeners: vegan, made from European surfactants and packaged in recyclable bags.

Comicfrog Fred in the grass under the sun

Eco-pioneer since 1986

The Frosch brand

Since 1986 households have become greener and environmental protection more significant. The first phosphate-free cleaner enters the food retail trade: The Frosch Neutral Cleaner.

Bio-quality in 9 points

Natural efficiency formula with natural active ingredients to underline cleaning and care properties.

With surfactants from renewable plant based origin – with high and fast biodegradability.

Advanced skin friendliness of dermatologically tested formulas. Minimized use of mild preservatives and carefully selected perfumes or entire abandonment.